Pure Blonde changed the beer game in Australia and quickly established itself as a beer of choice.
In 2007, Pure Blonde advertising landed on TV with iconic "brewtopians" showing consumers (and unsuspecting truck drivers) that Pure Blonde was from "a place much more purer than yours". Even though years have passed, Pure Blonde still remains the most popular low carb beer in the country.
In August 2015 Pure Blonde reestablished itself as the ultimate low carb beer. Now Ultra Low Carb, Pure Blonde now has 80% less carbs than regular beer, 50% less calories than wine (per mL*) and is low in gluten.