Ultra low carb.
Full flavour.
No Compromise.

Ultra low carb.
Full flavour.
No Compromise.

Our products

Pure Blonde Ultra Low Carb Lager

A refreshing, full-flavoured lager, brewed using the finest ingredients. Pure Blonde is brewed with no preservatives to deliver an easy-drinking, ultra low carb beer. Hersbrucker hops add a floral and herbal aroma balancing the light style of the beer.

Pure Blonde Premium Mid

Bright, light and aromatic. True to Pure Blonde style, this contemporary lager is the ultimate midstrength brew at just 3% ABV. With 80% less carbohydrates than regular beer and 50% less calories than wine per mL*, this easy drinking beer is brewed longer to break down more natural sugars and deliver a pure crisp taste.

Pure Blonde Organic Cider

Pure Blonde Organic Cider is an apple cider made with organic ingredients with 60% less sugar and 50% less carbs than regular cider. With a pale straw colour and crystal clear clarity, Pure Blonde Organic Cider has a fresh apple aroma with hints
of apple core notes. 

PURE BLONDE LANDED ON THE RADAR OF AUSTRALIAN BEER LOVERS' IN 2004.

Pure Blonde changed the beer game in Australia and quickly established itself as a beer of choice.

In 2007, Pure Blonde advertising landed on TV with iconic "brewtopians" showing consumers (and unsuspecting truck drivers) that Pure Blonde was from "a place much more purer than yours". Even though years have passed, Pure Blonde still remains the most popular low carb beer in the country.

In August 2015 Pure Blonde reestablished itself as the ultimate low carb beer. Now Ultra Low Carb, Pure Blonde now has 80% less carbs than regular beer and 50% less calories than wine (per mL*).

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